ABOUT
Welcome to Madness and Methodology—a Sydney based photography business built for brands serious about growth.
I’m Lucinda – the creative director, photographer, and stylist behind the method to the madness.
In 2022, I brought Madness and Methodology to life - blending my creativity, 15 years of visual merchandising experience, and a passion for photography to help product-based businesses show up with clarity and confidence—on the shelf, online, and everywhere in between.
The experience of styling products in-store to drive sales, means I look at imagery through both a creative and retail lens. I know how to present and shoot products in a way that not only looks good—but helps your brand look credible, consistent, and ready for bigger opportunities.
Since launching, I’ve worked with growing and established brands across beauty, wellness, lifestyle and beverage industries—creating photography that’s intentional, on-brand, and built to support your business goals and vision.
If you’re someone who values a professional, Down-to-earth and strong creative to work alongside – then I’d love to hear from you.